What's your name and email address?
What are your current site goals (listed 1–3 in order of importance)?
What are your current business goals (if different – listed 1-3 in order of importance)?
What is currently not working with your site?
Describe your specific audience (1-3 sentences).
Describe the tone or personality of your brand (1-3 sentences)
What sets your brand, business or organization apart from the competition?
How many unique visitors do you receive each month (the average of the last 6 months)?
How are you currently measuring the success or failure of your website?
What is the current size of your mailing list and how much has it grown in the last 3 months?
What is your current average monthly revenue (the average of the last 6 months) from your site?
What are the top 2 actions you wish visitors to take (in order of importance)?
What is your most popular piece of content to date?
What content do you currently create for your audience (e.g. blog posts, videos, podcasts)?
Where do you share your content (e.g. specific social media platforms, newsletter, blog)?
Do you have any specific content goals (e.g. write an e-book, create a video series)